Wednesday, March 18, 2020

Free Essays on Ethics In Evangelism

A number of years ago, I enrolled in a "preacher-boys" class at a fundamentalist university in the South. The only requirement of the course was to witness to seven people every week and write a brief report on each contact. The teacher of the course- and the founder of the university- was an old-time Southern evangelist who wanted his preacher-boys to be evangelists. The teacher’s method of evangelism had three steps: tell people they are sinners, tell them about Christ, and lead them to salvation. This approach may have converted some people, but statistics would probably show that many of those conversions didn’t stick- which is one of the reasons mainline churches are not attracted to hit-and-run evangelism. Mainline churches are, however, becoming increasingly interested in practicing evangelism. The recurring question for such churches is, What kind of evangelism? In response, I would recommend a liturgical approach to evangelism, one that is based on the evangelical practices of the church in the third century. Liturgical evangelism, which is being revived in the Catholic Church, is also an evangelism that emphasizes the ethical side of the gospel. It is this kind of evangelism that will, I believe, take hold in many mainline Protestant churches. Third-century liturgical evangelism consisted of seven steps- four stages and three rites of passage. This process was designed to bring the converting person to Christ and into the church through a series of seven successively deeper commitments. These stages can be described under the headings of inquiry; rite of entrance; catechumenate; rite of election; purification and enlightenment; rites of initiation; and mystagogy. The ethical content of evangelism appeared in all seven stages. Here is how it worked: A person who evidenced interest in the gospel was brought to the pastor and elders of the church. An inquiry into or a formal presentation of the gospel took place ... Free Essays on Ethics In Evangelism Free Essays on Ethics In Evangelism A number of years ago, I enrolled in a "preacher-boys" class at a fundamentalist university in the South. The only requirement of the course was to witness to seven people every week and write a brief report on each contact. The teacher of the course- and the founder of the university- was an old-time Southern evangelist who wanted his preacher-boys to be evangelists. The teacher’s method of evangelism had three steps: tell people they are sinners, tell them about Christ, and lead them to salvation. This approach may have converted some people, but statistics would probably show that many of those conversions didn’t stick- which is one of the reasons mainline churches are not attracted to hit-and-run evangelism. Mainline churches are, however, becoming increasingly interested in practicing evangelism. The recurring question for such churches is, What kind of evangelism? In response, I would recommend a liturgical approach to evangelism, one that is based on the evangelical practices of the church in the third century. Liturgical evangelism, which is being revived in the Catholic Church, is also an evangelism that emphasizes the ethical side of the gospel. It is this kind of evangelism that will, I believe, take hold in many mainline Protestant churches. Third-century liturgical evangelism consisted of seven steps- four stages and three rites of passage. This process was designed to bring the converting person to Christ and into the church through a series of seven successively deeper commitments. These stages can be described under the headings of inquiry; rite of entrance; catechumenate; rite of election; purification and enlightenment; rites of initiation; and mystagogy. The ethical content of evangelism appeared in all seven stages. Here is how it worked: A person who evidenced interest in the gospel was brought to the pastor and elders of the church. An inquiry into or a formal presentation of the gospel took place ...

Monday, March 2, 2020

This Is The Best 30-Minute Content Marketing Brainstorming Process

This Is The Best 30-Minute Content Marketing Brainstorming Process Consistently coming up with strong content marketing ideas  is  challenging. You  have deadlines to hit. There are performance goals to meet.  The drive to be creative on-the-spot adds more pressure that you dont need. What you do need, however, is a reliable process for generating genius ideas fast. What if we told you it was possible to come up with 30 content ideas  in just 30 minutes? Not just any 30 topics, either. We mean topics your audience  will actually want to read about. Most things that sound too good to be true are usually garbage. However, this is the actual (garbage-free) process we use here at . We can confirm from first-hand experience that this process works, and the results speak for themselves.Table Of Contents Why It Is Important To Have A Content Brainstorming Process Write Down As Many Potential Content Ideas  As You Can (10 Minutes) How To Rank Your Content Ideas  On A Three-Point Scale (10 Minutes) Narrow Down Your Best Content  Topics (10 Minutes) How To Apply This Brainstorming Process If You’re Working Solo 4 Important Tips For Making This Content Brainstorming Process Work How To Validate Content Ideas  With Keyword Research What If I Can’t Find Keywords With High Search Volume For My TopicThis Is The Best Way To Generate 30 Incredible Content Ideas  In JUST 30 Minutes In this post, we'll teach you how to: Use a free-writing exercise to generate tons of topics fast. Use a 3-point scoring system to  sort out your top blog topics. Identify only the very best topics you'll actually write about. There isn't a secret involved. There is, however, a smart methodology behind our brainstorming process. It just involves a little bit of quick thinking and intuitive judgement to make the best use  of your limited time. Pro Tip: While these techniques work best with a team, you can use the same process if you're working alone too. Why It Is Important To Have A Brainstorming Process Creative ideas don't always appear out of thin air. Sometimes you'll have the most awesome inspiration when you least expect it. Some of us do our best thinking in the shower, or right before we head to bed at night. However,  bloggers and marketers don't always have the luxury of waiting for inspiration to strike. Your boss likely expects brilliance from you all the time (doubly so when deadlines are approaching). You have no excuse not to deliver, either. Consistent creativity keeps you paid and keeps your content  efforts  moving forward. Recommended  Reading:  20 Ways To Be Creative When You Don't Feel Inspired Establishing a formal brainstorming process is the best way (or at least the most reliable way) to never run out of ideas. It achieves the following three things: It forces you to consciously  consider what your audience wants from you. It helps get the creative gears turning in your head, producing ideas you might not otherwise have thought of. It leverages the power of your team to generate more ideas than one person could alone (although it's still a useful process for those going solo too). Back To Top #Creative ideas don't always appear out of thin air. #inspirationWrite Down As Many Potential Ideas As You Can (10 Minutes) The first step is to write down as many ideas as you can think of. This works best with a whiteboard and markers, Post-It Notes, or anything else you can pin up on a wall later. Give all your team members something to write with. Set a timer for 10 minutes. Instruct everyone to free write as many ideas as they can think of before the timer runs out. It's important that no one looks at each other's writing or talks to anyone (yet). Don't worry whether your ideas are any good right away. The goal is to simply get your thoughts out of your head and out into the world. If in doubt, write it down anyway. You'll have time to sort out what's good and what's not later. Pro Tip: Aim for  quantity over quality at first. Overthinking cramps the creative process. Back To Top How To Rank Your Ideas  On A Three-Point Scale (10 Minutes) Now it's time for some constructive criticism. If you wrote your ideas down on note cards or sticky notes, now is the time to paste them up on a wall. They can be posted anywhere as long as everyone can easily read them. Here's what our board looked like after using this process: Position all your ideas on the left side of the wall or white board. Then, to the right, make three columns labeled 1, 2, and 3. How To Score Each Topic There are two ways you can approach this. Let's walk through each one. Method One: Read Your Ideas Out Loud Have one person on your team read each idea (or read them aloud to yourself). Then, have each team member rank each idea a 1 (weak), 2 (average), or 3 (exceptional). Say each response out loud. Place each idea into its respective column on the board. This approach lends itself well to collaboration. It gives the team an opportunity to discuss why they think an idea is good or bad. However, it also has a tendency to encourage group-think. Members might hear another person say "3" and be compelled to follow suit. This makes it important to stress honesty with each answer. Method Two: Score Ideas Silently Have one person read off each topic. Then, each team member submits their score to the reader via chat message.  You can use essentially any messaging system you'd like. We use Hipchat at , but Slack is another popular option to consider. You could even simply use Facebook Messenger or Google Hangouts. The reader then looks at each score, and places them into a document (you can use Word, Google Docs, Google Keep, Evernote, or anything else similar). Keep track of every idea that scores a unanimous 3. You can keep track of other ideas too if you'd like, but the unquestionable 3's are what you want to remember. Finally, the reader presents the team with a list of 3s. Your team can then discuss  which of those ideas are worth writing about. The advantage to this technique is that it provides more honest feedback. When people can't hear what other people are saying, they tend to respond the way they truly think, without outside influence. However, it also cuts down on collaboration and discussion. This makes this approach faster, but sometimes, added communication can be beneficial for sorting out the best ideas. Pro Tip: You have to be fast when scoring each topic. Use your gut. Give yourself just a few moments and don't dwell on one idea for too long. Which Content  Brainstorming Method Does Use? We've used both Method One and Method Two. Generally, our content marketing team prefers Method Two. It produces slightly fewer ideas overall, because less ideas get scored highly. However, these ideas tend to be stronger. Both approaches  are effective, however, and Method One might be a better choice if  having a higher quantity of ideas is important. Back To Top Narrow Down Your Best Content Ideas  (10 Minutes) You've now generated a ton of ideas in 30 minutes. Now, the final phase of this process is to sharpen  your best concepts. For our team here at , we usually leave a brainstorming session with around 30 to 50 ideas. From there, you'll narrow down the best ones that you'll actually write about. Review your final list of 3's and identify the following for each idea: What problem would this post solve, or what question would it answer? What angle would this post take? What are some quick, hypothetical headlines that might work with this post? The goal is to make sure you have a clear picture of what each post will look like. 4 Key Indicators For Strong  Content Ideas We need to further clarify what  makes a topic a 3 (versus a 1 or a 2). A 1 does not satisfy the following requirements while a 2 might satisfy one or two (but not all four). Strong ideas that should qualify as a 3, however, meet the following standards: Strong ideas are unique.  In this context, we'll define "unique" as something you haven't already written about. If a given topic is something you've covered previously, you'll need to ensure you're taking a different angle, or are exploring a different facet of that topic. Strong ideas  match your audience's interests. If you're just starting out, you might not know what your audience is interested in. However, if you're getting a lot of questions about something, that's probably a good topic to write about. Strong ideas fit within your expertise.  Your ideas should fit within the topical scope of what your brand or company  is about. For example, a great post about how to change your own motor oil  wouldn't be a good fit for a food blog. Strong topics are well aligned with your expertise and with what readers expect from you. Don't let this deter you from thinking outside the box. Just be sure that the topics you choose are: Relevant to your audience. Things you're an expert on (or something you can make yourself an expert on through research and testing). The strongest  ideas are those you can do better than anyone else.  This ties into the previous point about staying within your topical area of expertise. In order to write a blog post that's going to drive organic search traffic and kick up a storm on social media, it needs to be good. The strongest content  ideas  are those you can do better than anyone else.In fact, it needs to be better than good.  It needs to address its given topic with more and better information than at least 90% of what else is out there. If you're in a competitive niche, this might mean using the skyscraper technique to build off what larger competitors have already done. The main takeaway  is to ask whether you can write a better post on a topic than any other post that already exists. If that answer is no, the next question to ask is "Can you can write a post that's different from any other post out there?" That could mean your post introduces a new perspective on a topic. It could also mean your post adds information or provides findings from your own original research. Pro Tip: Make it a point to monitor social media chatter about your industry or  the areas your content covers. Then, when it comes time to plan content, you'll have more ideas in your head to pull from. Back To Top How To Apply  This Content Marketing  Brainstorming  Process  If You're Working Solo Let's say you're working alone. If you're a one-person blogger or marketing department, then how do you make this process work? The short answer is much the same as you would with a team. The only difference is you write and rate your ideas yourself. However, there are a few tips to keep in mind: You'll need to be your own worst critic. Without outside perspective, it might be tempting to say, "All of my ideas are genius!" However, you only want to publish your very best ideas. Make sure you filter accordingly. Read your ideas out loud, even if only to yourself. Like we said earlier, posts that sound good on paper occasionally sound weak out loud. You will need to be your own worst critic. #writing #bloggingBack To Top 4 Important Tips For Making This Brainstorming Process Work The more you run through this process, the more efficient you'll get. You'll also likely find yourself coming up with better ideas over time, too. In  order to get the most from this approach to brainstorming, there are some things you'll need to keep in mind. Don't think, just act. Go with your gut when judging ideas. The ones that get you the most excited right away are usually the ones you know you should write. Focus on quantity first, then edit for quality. Letting yourself free write ideas loosens up your creative muscles. This can help surface ideas you might not have otherwise. Monitor your success. Once you have written a few posts using this process, pay close attention to which posts do best. If a post underperforms, then ask yourself why it didn't do well. Conversely, note what goes right with posts that really take off. This will help you better identify what a "3" looks like for your blog. Don't take it personally if your ideas get shot down. If an idea gets shot down, try not to take it as a commentary on yourself. The idea behind this process is to generate lots of ideas quickly. A lot of those ideas naturally won't make it. Back To Top How To Validate Blog Post Topics With Keyword Research Once you've invested your half-hour into your blog topic brainstorming  process, the next step is to do some keyword research. If you have a team member who is particularly interested in SEO, this is a good additional task for them to take on. The goal here is to find keywords related to your topics that you can use in your blog posts. This may take a little bit of additional time. However, it's worth it to ensure your blog topics drive traffic. Use these three quick keyword research tactics to gauge which of your proposed topics are best: 1. Use the SERPs.com Keywordini tool: 2. Then, copy the keywords from the CSV export: 3. Next, paste those keywords into the Google Adwords Keyword Planner: Need help with the keyword planner? Watch this video: 4. Try using those keywords in searches on Facebook or Twitter. Then, see what discussions are happening around those keywords. This will give you an idea of what kinds of words and language people use when discussing your topic. 5. Manually search those  keywords in Google as well. Review the top 10 results. Next, ask if the posts that currently exist for that keyword accurately match the same idea behind your topic. Pro Tip: It's important to understand the search intent behind keywords. For example, let's say you want to write about carpet cleaning. That could mean home carpet cleaning or commercial carpet cleaning. If it turns out that most people who are looking for that keyword want their home carpets cleaned, but your business only works with commercial clients, then you might need to find a better keyword. Back To Top What If I Can't Find Keywords With High Search Volume For My Topic? You might have an idea that you know your audience would love, but isn't relevant to any keywords with strong search volume. Does this mean you should abandon that idea? Not necessarily. Writing a blog post without backing it up with strong keyword data is a risk. #Writing a blog post without backing it up with strong keyword data is a risk. #blogYou could spend a lot of time creating something that gets a strong initial push on social media and email  but then fails to drive sustained traffic from search engines. However, it's possible that your idea doesn't get searched a lot because it answers a question people don't know they should be asking. In these cases, it's helpful to find a way to align your idea with something people are searching for. Struggling To Find Good Keywords? Here are three tips you can follow when you're struggling to find good keywords (when you know you've got a strong  topic): Ask your social media audience  for their thoughts on a given topic. If you get a lot of responses or stir up some discussion, that's a good indicator there's interest out there. Try searching for keywords around topics related to your suggested topic. This might help you come up with more ideas that are better matched to your audience's interests. Keyword Studio is an excellent paid tool well suited to this purpose. Use Hubspot's Blog Topic  Generator. Just enter three nouns related to your topic: You'll now have five fresh blog topics related to your main idea.  These hypothetical ideas may include keyword variations or other verbs or adjectives, too. Those additional words, combined with nouns related to your topic, may create keyword phrases you  might not have thought of. Try taking some of the variations this tool produces, and look them up using  Google's Keyword Planner (or another keyword tool). It's possible you could come up with some strong keywords after all. Here's how to never run out of #blog #topics againBack To Top Now Try Brainstorming Some Blog Topics! This process provides us with roughly a month's worth of ideas each time we run through it. Depending on how often you publish, you may need to try going through these steps more often. However, one thing that's for certain is you'll never run out of blog topics. Try putting this process to use with your own team. Then, come back and let us know how it went. If you have additional tips or difficulties, we want to know! This Is The Best 30-Minute Content Marketing Brainstorming Process Consistently coming up with strong content marketing ideas  is  challenging. You  have deadlines to hit. There are performance goals to meet.  The drive to be creative on-the-spot adds more pressure that you dont need. What you do need, however, is a reliable process for generating genius ideas fast. What if we told you it was possible to come up with 30 content ideas  in just 30 minutes? Not just any 30 topics, either. We mean topics your audience  will actually want to read about. Most things that sound too good to be true are usually garbage. However, this is the actual (garbage-free) process we use here at . We can confirm from first-hand experience that this process works, and the results speak for themselves.Table Of Contents Why It Is Important To Have A Content Brainstorming Process Write Down As Many Potential Content Ideas  As You Can (10 Minutes) How To Rank Your Content Ideas  On A Three-Point Scale (10 Minutes) Narrow Down Your Best Content  Topics (10 Minutes) How To Apply This Brainstorming Process If You’re Working Solo 4 Important Tips For Making This Content Brainstorming Process Work How To Validate Content Ideas  With Keyword Research What If I Can’t Find Keywords With High Search Volume For My TopicThis Is The Best Way To Generate 30 Incredible Content Ideas  In JUST 30 Minutes In this post, we'll teach you how to: Use a free-writing exercise to generate tons of topics fast. Use a 3-point scoring system to  sort out your top blog topics. Identify only the very best topics you'll actually write about. There isn't a secret involved. There is, however, a smart methodology behind our brainstorming process. It just involves a little bit of quick thinking and intuitive judgement to make the best use  of your limited time. Pro Tip: While these techniques work best with a team, you can use the same process if you're working alone too. Why It Is Important To Have A Brainstorming Process Creative ideas don't always appear out of thin air. Sometimes you'll have the most awesome inspiration when you least expect it. Some of us do our best thinking in the shower, or right before we head to bed at night. However,  bloggers and marketers don't always have the luxury of waiting for inspiration to strike. Your boss likely expects brilliance from you all the time (doubly so when deadlines are approaching). You have no excuse not to deliver, either. Consistent creativity keeps you paid and keeps your content  efforts  moving forward. Recommended  Reading:  20 Ways To Be Creative When You Don't Feel Inspired Establishing a formal brainstorming process is the best way (or at least the most reliable way) to never run out of ideas. It achieves the following three things: It forces you to consciously  consider what your audience wants from you. It helps get the creative gears turning in your head, producing ideas you might not otherwise have thought of. It leverages the power of your team to generate more ideas than one person could alone (although it's still a useful process for those going solo too). Back To Top #Creative ideas don't always appear out of thin air. #inspirationWrite Down As Many Potential Ideas As You Can (10 Minutes) The first step is to write down as many ideas as you can think of. This works best with a whiteboard and markers, Post-It Notes, or anything else you can pin up on a wall later. Give all your team members something to write with. Set a timer for 10 minutes. Instruct everyone to free write as many ideas as they can think of before the timer runs out. It's important that no one looks at each other's writing or talks to anyone (yet). Don't worry whether your ideas are any good right away. The goal is to simply get your thoughts out of your head and out into the world. If in doubt, write it down anyway. You'll have time to sort out what's good and what's not later. Pro Tip: Aim for  quantity over quality at first. Overthinking cramps the creative process. Back To Top How To Rank Your Ideas  On A Three-Point Scale (10 Minutes) Now it's time for some constructive criticism. If you wrote your ideas down on note cards or sticky notes, now is the time to paste them up on a wall. They can be posted anywhere as long as everyone can easily read them. Here's what our board looked like after using this process: Position all your ideas on the left side of the wall or white board. Then, to the right, make three columns labeled 1, 2, and 3. How To Score Each Topic There are two ways you can approach this. Let's walk through each one. Method One: Read Your Ideas Out Loud Have one person on your team read each idea (or read them aloud to yourself). Then, have each team member rank each idea a 1 (weak), 2 (average), or 3 (exceptional). Say each response out loud. Place each idea into its respective column on the board. This approach lends itself well to collaboration. It gives the team an opportunity to discuss why they think an idea is good or bad. However, it also has a tendency to encourage group-think. Members might hear another person say "3" and be compelled to follow suit. This makes it important to stress honesty with each answer. Method Two: Score Ideas Silently Have one person read off each topic. Then, each team member submits their score to the reader via chat message.  You can use essentially any messaging system you'd like. We use Hipchat at , but Slack is another popular option to consider. You could even simply use Facebook Messenger or Google Hangouts. The reader then looks at each score, and places them into a document (you can use Word, Google Docs, Google Keep, Evernote, or anything else similar). Keep track of every idea that scores a unanimous 3. You can keep track of other ideas too if you'd like, but the unquestionable 3's are what you want to remember. Finally, the reader presents the team with a list of 3s. Your team can then discuss  which of those ideas are worth writing about. The advantage to this technique is that it provides more honest feedback. When people can't hear what other people are saying, they tend to respond the way they truly think, without outside influence. However, it also cuts down on collaboration and discussion. This makes this approach faster, but sometimes, added communication can be beneficial for sorting out the best ideas. Pro Tip: You have to be fast when scoring each topic. Use your gut. Give yourself just a few moments and don't dwell on one idea for too long. Which Content  Brainstorming Method Does Use? We've used both Method One and Method Two. Generally, our content marketing team prefers Method Two. It produces slightly fewer ideas overall, because less ideas get scored highly. However, these ideas tend to be stronger. Both approaches  are effective, however, and Method One might be a better choice if  having a higher quantity of ideas is important. Back To Top Narrow Down Your Best Content Ideas  (10 Minutes) You've now generated a ton of ideas in 30 minutes. Now, the final phase of this process is to sharpen  your best concepts. For our team here at , we usually leave a brainstorming session with around 30 to 50 ideas. From there, you'll narrow down the best ones that you'll actually write about. Review your final list of 3's and identify the following for each idea: What problem would this post solve, or what question would it answer? What angle would this post take? What are some quick, hypothetical headlines that might work with this post? The goal is to make sure you have a clear picture of what each post will look like. 4 Key Indicators For Strong  Content Ideas We need to further clarify what  makes a topic a 3 (versus a 1 or a 2). A 1 does not satisfy the following requirements while a 2 might satisfy one or two (but not all four). Strong ideas that should qualify as a 3, however, meet the following standards: Strong ideas are unique.  In this context, we'll define "unique" as something you haven't already written about. If a given topic is something you've covered previously, you'll need to ensure you're taking a different angle, or are exploring a different facet of that topic. Strong ideas  match your audience's interests. If you're just starting out, you might not know what your audience is interested in. However, if you're getting a lot of questions about something, that's probably a good topic to write about. Strong ideas fit within your expertise.  Your ideas should fit within the topical scope of what your brand or company  is about. For example, a great post about how to change your own motor oil  wouldn't be a good fit for a food blog. Strong topics are well aligned with your expertise and with what readers expect from you. Don't let this deter you from thinking outside the box. Just be sure that the topics you choose are: Relevant to your audience. Things you're an expert on (or something you can make yourself an expert on through research and testing). The strongest  ideas are those you can do better than anyone else.  This ties into the previous point about staying within your topical area of expertise. In order to write a blog post that's going to drive organic search traffic and kick up a storm on social media, it needs to be good. The strongest content  ideas  are those you can do better than anyone else.In fact, it needs to be better than good.  It needs to address its given topic with more and better information than at least 90% of what else is out there. If you're in a competitive niche, this might mean using the skyscraper technique to build off what larger competitors have already done. The main takeaway  is to ask whether you can write a better post on a topic than any other post that already exists. If that answer is no, the next question to ask is "Can you can write a post that's different from any other post out there?" That could mean your post introduces a new perspective on a topic. It could also mean your post adds information or provides findings from your own original research. Pro Tip: Make it a point to monitor social media chatter about your industry or  the areas your content covers. Then, when it comes time to plan content, you'll have more ideas in your head to pull from. Back To Top How To Apply  This Content Marketing  Brainstorming  Process  If You're Working Solo Let's say you're working alone. If you're a one-person blogger or marketing department, then how do you make this process work? The short answer is much the same as you would with a team. The only difference is you write and rate your ideas yourself. However, there are a few tips to keep in mind: You'll need to be your own worst critic. Without outside perspective, it might be tempting to say, "All of my ideas are genius!" However, you only want to publish your very best ideas. Make sure you filter accordingly. Read your ideas out loud, even if only to yourself. Like we said earlier, posts that sound good on paper occasionally sound weak out loud. You will need to be your own worst critic. #writing #bloggingBack To Top 4 Important Tips For Making This Brainstorming Process Work The more you run through this process, the more efficient you'll get. You'll also likely find yourself coming up with better ideas over time, too. In  order to get the most from this approach to brainstorming, there are some things you'll need to keep in mind. Don't think, just act. Go with your gut when judging ideas. The ones that get you the most excited right away are usually the ones you know you should write. Focus on quantity first, then edit for quality. Letting yourself free write ideas loosens up your creative muscles. This can help surface ideas you might not have otherwise. Monitor your success. Once you have written a few posts using this process, pay close attention to which posts do best. If a post underperforms, then ask yourself why it didn't do well. Conversely, note what goes right with posts that really take off. This will help you better identify what a "3" looks like for your blog. Don't take it personally if your ideas get shot down. If an idea gets shot down, try not to take it as a commentary on yourself. The idea behind this process is to generate lots of ideas quickly. A lot of those ideas naturally won't make it. Back To Top How To Validate Blog Post Topics With Keyword Research Once you've invested your half-hour into your blog topic brainstorming  process, the next step is to do some keyword research. If you have a team member who is particularly interested in SEO, this is a good additional task for them to take on. The goal here is to find keywords related to your topics that you can use in your blog posts. This may take a little bit of additional time. However, it's worth it to ensure your blog topics drive traffic. Use these three quick keyword research tactics to gauge which of your proposed topics are best: 1. Use the SERPs.com Keywordini tool: 2. Then, copy the keywords from the CSV export: 3. Next, paste those keywords into the Google Adwords Keyword Planner: Need help with the keyword planner? Watch this video: 4. Try using those keywords in searches on Facebook or Twitter. Then, see what discussions are happening around those keywords. This will give you an idea of what kinds of words and language people use when discussing your topic. 5. Manually search those  keywords in Google as well. Review the top 10 results. Next, ask if the posts that currently exist for that keyword accurately match the same idea behind your topic. Pro Tip: It's important to understand the search intent behind keywords. For example, let's say you want to write about carpet cleaning. That could mean home carpet cleaning or commercial carpet cleaning. If it turns out that most people who are looking for that keyword want their home carpets cleaned, but your business only works with commercial clients, then you might need to find a better keyword. Back To Top What If I Can't Find Keywords With High Search Volume For My Topic? You might have an idea that you know your audience would love, but isn't relevant to any keywords with strong search volume. Does this mean you should abandon that idea? Not necessarily. Writing a blog post without backing it up with strong keyword data is a risk. #Writing a blog post without backing it up with strong keyword data is a risk. #blogYou could spend a lot of time creating something that gets a strong initial push on social media and email  but then fails to drive sustained traffic from search engines. However, it's possible that your idea doesn't get searched a lot because it answers a question people don't know they should be asking. In these cases, it's helpful to find a way to align your idea with something people are searching for. Struggling To Find Good Keywords? Here are three tips you can follow when you're struggling to find good keywords (when you know you've got a strong  topic): Ask your social media audience  for their thoughts on a given topic. If you get a lot of responses or stir up some discussion, that's a good indicator there's interest out there. Try searching for keywords around topics related to your suggested topic. This might help you come up with more ideas that are better matched to your audience's interests. Keyword Studio is an excellent paid tool well suited to this purpose. Use Hubspot's Blog Topic  Generator. Just enter three nouns related to your topic: You'll now have five fresh blog topics related to your main idea.  These hypothetical ideas may include keyword variations or other verbs or adjectives, too. Those additional words, combined with nouns related to your topic, may create keyword phrases you  might not have thought of. Try taking some of the variations this tool produces, and look them up using  Google's Keyword Planner (or another keyword tool). It's possible you could come up with some strong keywords after all. Here's how to never run out of #blog #topics againBack To Top Now Try Brainstorming Some Blog Topics! This process provides us with roughly a month's worth of ideas each time we run through it. Depending on how often you publish, you may need to try going through these steps more often. However, one thing that's for certain is you'll never run out of blog topics. Try putting this process to use with your own team. Then, come back and let us know how it went. If you have additional tips or difficulties, we want to know!

Friday, February 14, 2020

The Impact of Inward FDI on Host Countries Essay

The Impact of Inward FDI on Host Countries - Essay Example Discussion The impacts of inward FDI on host countries Transfer of resources Inward FDI has various effects on host countries. Grimwade (2000) indicates that inward FDI has the effect of transferring resources whereby resources such as technology, capital and management are transferred during investment. Capital transfer increases the capital stock in a host country while the transfer of management leads to the improvement of management skills in this country. Moreover, during transfer of resources, host countries may benefit from new technologies from the foreign investors. Overall, the transfer of the aforementioned elements leads to an increment in the host country’s productive potential as it leads to the increase of the Gross Domestic Product (GDP). Host countries have witnessed substantial economic growth due to FDI. This growth, alongside other benefits, has heavily depended on various factors. The multinational corporations in host countries have raised funds in these countries through bank loans, issuing shares or issuing bonds to the investors in these countries. However, such a move has not yielded the result of transfer of capital and it has instead pushed the costs of raising capital for the firms in the host countries. ... (2004) indicate that some MNCs from industrialized countries have introduced capital-intensive methods in countries that require labor-intensive methods owing to abundance in labor there. Furthermore, management skills and technologies brought to the host countries may have a little benefit to their economy in case they are not passed on to the employees in the local firms. Balance of payments and trade Buckley and Casson (2002) reveal that through inward FDI, host nations have been able to enjoy positive effects on their balance of payments in the short run. The inflow of foreign capital has benefited the capital account of balance of payments, with the current account improving due to a decrease in imports or an increase in exports. Foreign companies also face the need to import various parts and components from their parent companies during their early stages. Moreover, there is a possibility of large inflows emanating from the foreign countries pushing the exchange rates, which r enders the exports less lucrative and increases competition. Appreciation in the exchange rates may have the effect of attracting speculative capital inflows, which may push the rate further and lead to its overshooting. In case the central bank wants to prevent the rise of the rate through selling currency to foreign money holders, there will be an increase in the supply of money, which culminates into inflation. In the end, there will be an outflow of FDI when the parent companies are paid dividends and interest payments (Jones, 2005 ). Employment Dicken (2007) highlights that inward FDI has the effect of increasing employment in the host countries. This is a direct effect of FDI as the foreign firms in these countries are able to employ workers who might not have attained any form of

Saturday, February 1, 2020

Comments Assignment Example | Topics and Well Written Essays - 500 words

Comments - Assignment Example All points were on target as to the thesis, but a bit more explanation could possibly be given as to how children constitute a different culture than adults – this is not what Pratt meant when she talked about culture, so explaining the relationship as a cultural one might be a good opening paragraph. The most convincing parts were ones that helped the reader empathize with the children, and recognize that the practice is not harmless. As mentioned before, defining how children constitute a culture could use a good deal more development. Furthermore, I think it is possible that more concrete examples might have been useful – this assumes that everyone’s thanksgiving practices are the same, but indicating where these impressions emerge from might be useful – is it movies about holidays? Personal experience? Etc. The introduction was one of the best parts of the essays, because it connected Pratt’s ideas to everyday practices, like dining. This essay’s thesis is essentially that finding your way into contact zones, or learning to embrace the, can be a valuable experience and one that people should not avoid. The essay is organized largely as a personal narrative, describing the beginning in a contact zone – coming into a situation as a freshman where she felt very uncomfortable, and the subsequent development of comfort in that arena and the eventual satisfaction of forming satisfying life-long relationships, and making an incredibly successful field hockey team, with people that she at first felt uncomfortable with. This organization makes sense, but it is easy to get lost in the narrative and perhaps breaking it up into smaller paragraphs to highlight turning points would make it a much more readable essay. Most of the points were generally on place with the thesis, because this is a personal essay talking about how emerging into a difficult new

Friday, January 24, 2020

Separation of Powers Essays -- essays research papers

  Ã‚  Ã‚  Ã‚  Ã‚  Successful governments in history gained their acclaim by trial and error. The government in the United States is no different. In fact, the structure of the government in the United States has been through many changes: the American government was once feeble and operated with weak alliances between states; however, the present government functions in perfect equilibrium with the separation of powers, the federal system, and regards to democratic ideals.   Ã‚  Ã‚  Ã‚  Ã‚  After gaining independence from the British government, the United States wanted to refrain from the all-powerful central government and establish a weak central government where the powers to govern were given to the thirteen states. This form of government was formed with the Articles of Confederation. In this system, each state retained its sovereignty, freedom, and independence. The Articles of Confederation did, however, create a national government. It provided a national legislation, Congress. Congress consisted of delegates from the states, and each state had one vote in the legislation, with no regards to population. The central government had some powers to govern: it can conduct foreign relations, declare war or peace, maintain an army and navy, settle disputes among states, establish and maintain a postal service, and et cetera. These powers, however, were not given to Congress alone; Congress shared these powers with the states. So in many ways, Congr ...

Thursday, January 16, 2020

Philippine Literature During Japanese Period Essay

During the Japanese Occupation, when Tagalog was favored by the Japanese military authority, writing in English was consigned to limbo. It picked up after the war, however, with a fervor and drive for excellence that continue to this day. Stevan Javellana’s â€Å"Without Seeing the Dawn† (1947), the first postwar novel in English, was published in the United States. In 1946, the Barangay Writers Project was founded to help publish books in English. Against a background marked by political unrest and government battles with Hukbalahap guerrillas, writers in English in the postwar period honed their sense of craft and techniques. Among the writers who came into their own during this time were: Nick Joaquin, NVM Gonzalez, Francisco Arcellana, Carlos Bulosan, F. Sionil Jose, Ricaredo Demetillo, Kerima Polotan Tuvera, Carlos Angeles, Edilberto K. Tiempo, Amador Daguio, Estrella Alfon, Alejandrino Hufana, Gregorio Brillantes, Bienvenido Santos, Dominador Ilio, T.D. Agcaoili, Alejandro R. Roces, Sinai C. Hamada, Linda Ty-Casper, Virginia Moreno, Luis Dato, Gilda Cordero-Fernando, Abelardo and Tarrosa Subido, Manuel A. Viray, Vicente Rivera Jr., and Oscar de Zuà ±iga, among many others. Fresh from studies in American universities, usually as Fulbright or Rockefeller scholars, a number of these writers introduced New Criticism to the country and applied its tenets in literature classes and writing workshops. In this way were born the Silliman Writers Summer Workshop (started in 1962 by Edilberto K. Tiempo and Edith L. Tiempo) and the U.P. Writers Summer Workshop (started in 1965 by the Department of English at the U.P.). To this day, these workshops help discover writing talents and develop them in their craft.

Wednesday, January 8, 2020

National Strategy For Homeland Security Agencies - 854 Words

Introduction The state has the mandate of safeguarding citizens of hit places from suffering the disproportionate impact of natural disasters. The hurricane that hit Jacksonville town in Florida crippled the city’s infrastructure. The destroyed power and telephone lines stopped all the communication and transportation systems in the city. The copper wires were left hanging precariously along the charred roads. Looters took the opportunity to steal the expensive copper wires and motorists drove around carelessly as all the traffic lights had gone off. The local government experienced difficulties in trying to contain the situation. The task to locate, triage and secure citizens were nearly impossible as the whole town was in chaos. The local authorities could have coordinated with various Homeland security agencies to restore normalcy. The Coordinated Responses and Key Resources office of the president has come up with three main strategies to respond to disasters and protect the critical infrastructure in the USA. The President has charged the National Strategy for Homeland Security (NSHS) with the responsibility to address the vulnerabilities that involve more than one sector or needs the responsiveness of more than one agency. The advanced strategy calls for interconnectivity and complementarity of homeland security systems. The second approach involves the National Strategy for the Physical Protection of Critical Infrastructures, and Key Assets (NSPPCIKA) identifiesShow MoreRelatedHomeland Security And The Security1435 Words   |  6 Pagesdefined to the point it is today. The Homeland Security Department is a fairly new program which is constantly improving and adjusting in accordance to the threats that may arise. In the attempt to secure the United States, homeland security has become paramount and a lot of emphasis is being provided so as to ensure the safety of the borders and the citizens of the United States. So one must ponder what the difference between homeland security and homeland defense are since they both tend to meanRead MoreThe Terrorist Attacks Of The United States1409 Words   |  6 Pagesthreat to any sovereign country in the world including the United States where. There are other threats that influence the comfort and the interests of the residents of the United States in varying measures (Decker, 2001). The Department of Homeland Security is tasked with the protection of the people from any activity that influences their interests and prosperity in the country and elsewhere in the world. Since the 2001 attack that caused a major drawback in the political and social welfare ofRead MoreIntelligence, Terrorism, And Terrorism1481 Words   |  6 PagesIntroduction Homeland security is all about ensuring the safety and security of the United States (U.S.) and its citizens. It was apparent that the attacks of September 11, 2001 were lack of intelligence. Since then, the U.S. has given great emphasis of intelligence to prevent terrorist events such as 9/11 from happening again. Homeland security has emplaced variety of efforts in order for the U.S. to address safety and security issues as well as in addressing the ever-growing threats of terrorismRead MoreEssay on Office of Homeland Security1434 Words   |  6 PagesOffice of Homeland Security Just as our parents and grandparents remember where they were and what they were doing when President John F. Kennedy was shot, so will it be with this generation when asked the same questions pertaining to September 11, 2001. This horrific event will be a scar on the body of our wonderful nation until the end of time. Parents lost children, children lost parents, spouses lost their heartmates – so much anguish and emotional devastation demands that something beRead MoreHomeland Security And Homeland Terrorism1206 Words   |  5 PagesHomeland security can be seen as a loosely based term as it is still a relatively new area of the United States strategy. Since its creation, post September 11, 2001, there has been a plethora of additions and revisions. The homeland mission lies not only within a specific agency, but demands collected participation from U.S. agencies and foreign entities to remain strong, efficient and innovative. One can examine homeland security as having t he responsibility of maintaining and protecting the UnitedRead MoreNational Intelligence Reform And Terrorism Prevention Act Of 20041659 Words   |  7 PagesHomeland Security is the intersection of evolving threats and hazards with traditional government and its responsibilities for civil defense emergency response law enforcement, customs border control and immigration. Moreover, the term â€Å"enterprise† is a national effort that refers to the collective efforts and shared responsibilities of federal, state local, tribal, territorial, nongovernmental and private-sector partners as well as individuals ( U.S. Department of Homland Security, 2010). SinceRead MoreAviation Security: An Increased Focus and Concern919 Words   |  4 PagesAviation Security: Aviation security primarily exists in order to prevent criminal activities in airports and on aircrafts in general. Civil aviation security is geared towards preventing criminal activities like sir piracy or hijacking, attack on passengers and aviation employees, and destruction of aircrafts. While aviation security was a minor concern in the initial years of aviation, it has become a major issue of concern in the modern world. Actually, civil aviation security is a high priorityRead MoreCapabilities And Limitations Of The Ic Hls System Of Theu.s.1735 Words   |  7 PagesS. Government has created new agencies and intelligence centers, such as the Department of Homeland Security (DHS) and National Counter Terrorism Center (NCTC), and enhanced the capabilities of others, such as the Department of Justice’s (DOJ) counterterrorism role, to combat existing and future national security threats. The majority of Americans are aware of these agencies and their basic roles; who and how intelligence information needed to defeat national security threats is gathered, analyzedRead MoreAmerica s Homeland Security Strategy1258 Words   |  6 PagesTo keep our great nation safe requires the combined effort of a multitude of agencies and groups nationwide. The US homeland is the physical region that includes the continental United States, Alaska, Hawaii, US territories, and surrounding 500 nautical miles of territorial waters and airspace (Joint Chiefs of Staff, 2013). The keep the countries boarders secure and over 324 million Americans safe is a massive task and this broad stroke program involves federal government including the militaryRead MoreThe Department Of Homeland Security Made Us Safer1433 Words   |  6 Pages Has the Department of Homeland Security Made Us Safer? As one of the greatest power houses in the world, the United States has attempted to keep warfare on foreign soil rather than stateside. Doing so was a lot easier when war was fought between two different countries, but nowadays, the main source of conflict around the world comes from small bands of people who reside, not in one country or place, but spread throughout the world. Traditionally military servicemen would wear some type of camouflage